This is a movie I've made for the IKEA's SWOT annual congress, An event that present the orientation of the group for the upcoming year. The strenghts, weakness, opportunities, and threats.

The project


The main idea was to re-contextualize the blue box, symbol of an Ikea shop in different way according to the developed point. Corporate design character are to scenografy the issues customers and staff members have to overcome.


Many 3d assets where modelized for this one, and it was a good case to study characters animation too, but the hugest part of the job was to write and to identify the proper stories that will explain the situation for the best.